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MIZI hits the domestic market with sales of 10,000 wireless bras in one day!
发布时间:2015-08-8


The new brand MIZI wireless bra rose to fame within one year. Its market in China and foreign trade are both booming. In March of 2015, the sales of MIZI bras reached 100,000. The explosive growth continued. In July, MIZI sold more than 10,000 bras every day, and the monthly sales were up to around 500,000 wireless bras!

 

MIZI in France

 

On July 4, 2015, Kinki King, the founder of MIZI, led her team to participate in the swimwear and lingerie trade show Mode City in Paris. As the top exhibition for professional lingerie & beachwear in the world, Mode City Paris served as the indicator of lingerie industry, and attracted worldwide attention. Kinki thought highly of this show. For the sake of MIZI’s competitiveness and access to international elements, she focused on the trade show for lingerie, especially for the presentation of international lingerie brands. Through comparison, she carefully analyzed the respective strengths and shortages of MIZI bra and those international brands. The trade show lasted for three days, during which Kinki visited a variety of well-known fabric suppliers because she wanted to select the best, the most comfortable and novel print fabric for MIZI bras. The preliminary decision on the new fabric supplier was eventually settled after rounds of comparison and selection.

For Kinki. the trade show was a feast to eyes. She also took this opportunity to show the fashion and trend of Chinese lingerie to other peers in the industry. The healthy and comfortable MIZI wireless bra was quite well-received among participants. Fashion brand TWIN-SET and top swimwear brand GOTTEX raved about the quality of MIZI.


Besides, Kinki talked with the French agents of MIZI, listening to and then answering their questions about marketing. The agents also offered her good suggestions based on real situations. Please see the photo below of Kinki and French agents near the Eiffel Tower.


The trade show has pointed to Kinki a clear way to manage MIZI. “Design of MIZI bras shall align with international fashion. I also hope to take this opportunity to expand the French and even European market, and make MIZI an international brand. In France, I saw many new designs in underwear. MIZI will also make its products better. I’m very confident in the development of MZI bra,” said Kinki back in China.

By far, MIZI products are sold in countries such as Holland, Italy, France and Australia, with a growing influence.

 

More than 10,000 bras sold every day

 

We are positively expanding the foreign markets while in China MIZI has won favor of female customers.

Up to July, more than 10,000 MIZI bras were sold every day, and nearly 500,000 bras in this month. In less than one year, MIZI bras hit the underwear market with its outstanding quality and good reputation, successfully attracting the attention of the domestic industry and many female consumers.

Wireless comfort, healthy beauty. Bra without wires helps a woman get rid of the tight feeling, but provides impressive push-up effect, and shapes healthy and beautiful breasts.

Many customers who ever wear MIZI bras said MIZI was the best brand for wireless lingerie all over China. “I want nothing else after I have MIZI.” “This is the best wireless bra I ever wore.” “It is not a bit inferior to those luxury brands that sell a bra at 600 or 700 yuan, and it is more comfortable and good at push-up.” These are feedbacks from our customers.



MIZI wireless bra responses to the trend. It can support and push up the breasts as underwire bras do, and features health and comfort that underwire bras lack. Both exterior design and functions meet demands of female consumers. Nowadays everyone follow fashion and trend, and attach importance to health. As an advocate of health and beauty, MIZI is at the forefront of the industry all along. As always, we will provide Chinese women with “the most comfortable and healthiest” underwear, spare no effort on developing China’s lingerie industry, and turn into a new legend in this industy.



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