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Brand essence of MiZi wireless bra—perfect combination of classic oriental beauty and modern spirit
发布时间:2015-06-27

 

According to the brand name MiZi, “Mi” in Chinese can be interpreted as “to cover” while “Zi” as “charming demeanor”, so MiZi means “covered charm”, indicating an elegant and veiled sense of Chinese aesthetics. For all practical purposes, people are most concerned about quality and price. We dare to say that MiZi is undoubtedly an industry leader providing outstanding quality as well as a reasonable price, which can be proved by our exports of products to Italy, Holland and other countries. As we know, without remarkable quality and an appropriate price, it was impossible for a young company like us to expand into the international market in such a short time.

 

Our bra cares nothing but comfort and fit. Fine technology, classy fabric, wire-free cup, superb comfort, and push-up effect surpassing that of underwire bra make our products seamless, skin-friendly, light and pleasant, capable of fulfilling women’s wish to get rid of steel wires and own awesome cleavage. In response to women’s increasingly awakened sense of freedom, we would like to convey not only the physical comfort but also the brand essence of MiZi to women: You can break free from unnecessary bonds; saying no to wires is just a beginning, and you have a say on your own lifestyle.

 

Life in this era is fast-paced; being unsophisticated non-superficial has become the ubiquitous pursuit of people nowadays. This coincides with the aesthetic philosophy of MiZi wireless bra—simplicity without gaudiness, and classism, elegance combining with modernism and free will.

 

In a world that attaches great importance to countenance, bra appearance plays a key role in impressing one customer apart from her experience in wearing the bra. Since a company’s aesthetic philosophy can affect the appearance of its products, we integrate our aesthetic idea with bra design. MiZi logo is simply and gorgeously designed. The characters are formed by straight lines. On the other hand, the logo uses a pair of hands forming the shape of heart to represent the points on the top of the letters. This detail subtly conveys an idea that we carefully, tenderly take care of the breasts.

MiZi products are mainly single-colored or bicolored. Simplicity is our emphasis, and we don’t follow other peers’ style featured overly shallow luxury, garish colors and exaggerating appearance. What we pursue is classic poise and grace along with feminine independence and gentleness in modern times from the underwear texture. Therefore, all we need is few colors and classic design to create simplicity in nature as the luxury is gone. Lace is merely mild decoration for our bra, and we only want to offer you the perfect and relaxing comfort when you are wearing our product. In a word, we should stick to the beauty of simplicity other than complex and dazzling decorations.

 

 

Note: MiZi, headquartered in “Underwear Capital of China”—Yanbu, Nanhai, Foshan, Guangdong province, is affiliated to Hong Kong MiZi Garment Co. Ltd. Since the founding of the brand, MiZi has committed to niche market, wholeheartedly focusing on wireless bra, thus distinguishes itself from other garment brands. We believe that specialization makes us more professional, and devotion gives us success. Only in this way can we design quality products and honor our commitment to consumers.

  Hongkong MIZI Garment CO.,Limited| Tel:4006-817-760 

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