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The Rapid Emergence of MiZi Wireless Bra
发布时间:2014-05-14

“Last year, in the physical examination, nine out of ten female colleagues were diagnosed to have lobular hyperplasia. And then, they started to wear wireless bra. For this year’s physical examination, the symptoms of many people have gone!” says Xiao Tao from an airline company. Recently, she recommends wireless bra to everyone, and says, “I also bought wireless bra myself. It is comfortable to wear, and the swelling and painful feelings I used to have seem to be mitigated.”

 

This kind of bra mentioned by Xiao Tao has become popular since Angelina Jolie—publicly praised as “goddess”—had her breast surgery. Everyone believes that this kind of wireless bra can offer effective protect to the breasts. And our journalist witnesses in the mall that there is indeed a rapid emergence of wire-free bras. 


An Increasing Amount of Styles

 

Wireless bra is not a new thing coming up, but it is particularly popular this year, and the designs are more and more pretty. “I have been wearing wireless bras for three years. In the past, the style and pattern were relatively single, and the shaping function was not very good, neither. But this year, there appears an increasing amount of styles, and they are comfortable to wear, and have a nice gathering effect on my breasts, too”, says Lulu. She has a plump figure, and according to her, last year, the underwear stores only sold single colored cotton wireless bra or no trace type of bra for big sizes, and they were like “grandma’s underwear”. But this year, wireless bras have changed a lot. From appearance, it is hard to tell which one is with steel wires and which one without. Wireless bras are rich with elements such as lace and printing pattern.

 

Mainstream Customers of Wireless Bras are White-collar Employees and Full Time Housewives

 

The main feature of wireless bras is comfortable. “I do like wireless bras. Wearing them, there is no feel of tension or restraint. You will not feel uncomfortable even after wearing the bra for a long time”, says Xiao Mei. She is a big fan of MiZi wireless bra, and she has almost every style of MiZi underwear. “My favorite design is the skin color of the palace lace, and the Chinese Red one. The laces are really beautiful, and the color of Chinese red is my favorite—the color is very pure.”

 

“Our customers are younger than before”, says one sales person. According to her, in the past, the buyers of wireless bras were mainly middle-aged women. “Women of that age start to pay more attention to comfortableness rather than the shape of breasts, so they will buy simple designed wireless bras, which are comfortable to wear.” However, this year, white-collar employees from private companies and full time housewives become the main customers. Some of them have to work overtime frequently or have night shifts, so they need to wear bras for a long time. Some of them pay more attention to their health, and some focus on both comfortableness and health.

 

Especially for breast disease patients, wearing wire-free bras can relieve the pain of the disease. Above all, the most significant is, do not wear bra for too long a time. 


  Hongkong MIZI Garment CO.,Limited| Tel:4006-817-760 

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