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Talk about the Present and Future of Wireless Underwear
发布时间:2015-03-28

Even a dismal market can have a light spot, the one to find and kindle it will be the winner! From 2014 to 2015, the keyword in underwear field should be “wireless”, as many will point out.

 

Wireless underwear is not a new concept. On the contrary, it used to be the representative of cheap and low quality underwear. However, while health becomes the mainstream of market and the current age, and an increasing number of modern women start to focus on health and coziness and wish to get rid of the pressure of breasts, the development of wireless underwear becomes a perfect opportunity under the condition of the intense competition of ordinary bras. In 2014, wire-free bras became a new favorite of the market. At the ninth Shenzhen international brand underwear exhibition held in May, 2014, the wireless underwear suddenly became the key role of the market—agents, consumers and manufacturers all expressed great interest.



Generally speaking, wireless bra refers to the bra without steel wire. Using innovative material for bra cups and intricate design, the products are light, fit, healthy, and also have better performance in breathability. From the function perspective, the wireless bras are free from constraint and pressure, which is beneficial to blood circulation.

 

There is still much growing space left for wire-free bras. It is not only a concept to take the traditional underwear’s market share; more importantly, it will produce more new products, new underwear categories, as well as new brands and new models, and even to change the structure of underwear industry. It matters the survival of many enterprises, and this is a real innovative revolution. It’s just the beginning at current stage, but an outbreak is about to come. 



In the next three years, wireless underwear will embrace a new environment. And as the very first year in this “three years”, 2015 will be the year to foresee the trend of underwear industry.

 

Digging a new gold mine is certainly not easy to accomplish. But based on the current development status of underwear industry, “gold” has already emerged, which is wireless underwear. According to the internal demand of consumers and the trend of the age, the products, models and competition in underwear industry will be raised to a new level, and a new structure of wealth and industry pattern will be built. 


  Hongkong MIZI Garment CO.,Limited| Tel:4006-817-760 

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